CALA WINS TOP AWARD

CALA's innovative marketing campaign for the company's stunning Canniesburn development in Bearsden was singled out as the best in the country at the inaugural Herald Property Awards for Scotland.

The luxury developer's five week long intensive marketing campaign, 'You Can at Canniesburn', was praised at the prestigious ceremony which took place at the Radisson SAS in Glasgow.

Linda Peter, Sales and Marketing Director for CALA explains:

"We are delighted to win 'Best Marketing Campaign' for 'You Can at Canniesburn'. This fresh, innovative and wide reaching campaign was designed to inform potential buyers across Glasgow of the great opportunities on the development. In particular, we wanted to target first time buyers who felt perhaps that, because of the exclusive location, the homes would be out of reach.

"The 200%* increase in visitors to the development following the campaign and 183%* rise in sales, confirms how integrated and effective the multi-media campaign was. Equally, it proves what a superb collection of homes and an exceptional value for money are available at Canniesburn."

The campaign, which ran throughout February 2007, featured various multi-media communications vehicles including escalator panels, carriage cards, bus backs, mobile pole people, radio, an inflatable 48 sheet in the centre of the city, and press advertising.

Following the success of the initial campaign, CALA has followed up with Spring and Summer bursts of 'You Can at Canniesburn'.

Simon MacQuarrie, Managing Director of Red Cell Scotland adds:

"This is fantastic news for CALA Homes and Red Cell and clearly demonstrates the strength of the marketing proposition we developed with CALA for Canniesburn. It is a great recognition of creative strategy and implementation."

Canniesburn, which lies only five miles from the heart of Glasgow, features striking original Art Deco pavilions designed by renowned architect James Miller at its heart. Refurbished into stunning contemporary homes with lovely original features such as high ceilings and broad hallways, these impressive white pavilions are complemented by a range of newbuild apartments, duplexes and penthouses and a collection of elegant townhouses. Many of the homes at Canniesburn benefit from panoramic views afforded by the leafy, elevated and secluded setting.

Canniesburn is a joint venture between CALA and Miller Homes.

Prices at Canniesburn currently start at £187,000.

CALA will soon launch Atria in Bearsden, a collection of bespoke contemporary detached properties.

The Showhome Village and Customer Reception at Canniesburn are open daily, from 11:00am to 5:30pm.

For further information, please telephone the Customer Reception on 0141 942 8329/ 0141 942 7548.  

* Over a three month period following the campaign.