CALA Homes Press Release

CALA Homes has launched a major drive to attract ex-pats living in Asia to its exclusive developments.

The award-winning premium house builder has joined forces with international property consultants, propertrack.com, to showcase CALA's developments as part of a permanent exhibition hosted by the Kuala Lumpur Retail Property Centre.

Following the readjustment of house prices in the UK and the greater value on offer, especially from new build homes, CALA has received a growing number of enquiries about properties from international investors and UK Expatriates. The leading housebuilder believes there is a significant appetite among ex-pats living in regions such as South East Asia to purchase a second home or investment property.

Having already received considerable attention from ex-pats, Claire Erskine, CALA Group Marketing Manager for CALA Homes in the east of Scotland, believes that the Kuala Lumpur marketing initiative will fuel the interest from international buyers:

She said: “We now live in a truly global property buying and investing community. With low cost international travel, property investment has no barriers, and this is an ideal time to build our reputation across a global audience, particularly across Asia.

"This represents an excellent opportunity to showcase CALA's prime developments to a key market. In these challenging times, it is becoming increasingly important to target potential buyers outside the usual channels.

“With the lack of mortgage liquidity hampering the housing market, initiatives such as this enable us to widen our reach and showcase the opportunities available."

For more information on all of CALA Homes’ developments, visit CALA Homes website – www.calahomes.co.uk.