CALA Homes Press Release

For the third year in succession, CALA Homes has received one of the top customer satisfaction scores for UK housebuilders.  In a national survey of new home buyers no other general housebuilder scored more highly than CALA Homes.

The award winning housebuilder, which operates in Scotland, Yorkshire, the Midlands and the South East of England, was awarded four stars (out of a possible five) for customer satisfaction with the quality of its homes and won four stars (out of five) for customers prepared to recommend the company’s homes to a friend. 

The survey, undertaken by the Home Builders Federation (HBF) among home purchasers of 17 larger home builders, was based on responses from more than 28,500 purchasers of new homes completed between October 2006 and September 2007.

“Improving customer satisfaction is one of the main challenges facing the housebuilding industry today.  It is an area of our business which we take extremely seriously and I am delighted with this independent endorsement of the standards which are reaching,” says Alan Downie group managing director of CALA Homes.

“We want our customers to buy from us time and again as they change homes throughout their lives, so all aspects of customer service, especially after sales service, are extremely important to us.

“We already undertake our own customer satisfaction survey and these findings are in line with what we already know.  However, they also tell us that we can do even better and they will act as a spur to continuously improve our service standards across all areas of the company,” continues Mr Downie, who is based in CALA Homes’ headquarters in Edinburgh.

“The findings of the independent survey endorse the new branding which we introduced last year, which underlines our commitment to design, quality, care and attention to detail, which we believe differentiate us from our competitors.”

This top award for a general housebuilder in each category of customer satisfaction and recommendation follows the company taking three awards for Best House, Best Exterior and Best Apartment in the 2007 What House? awards, generally regarded as the UK’s housebuilding ‘Oscars’.

“The results of this customer satisfaction survey play a role in pointing even more potential new home owners to our developments across Scotland and England.  Once again it emphasises the strength and quality of the CALA brand for home owners, as well as for land vendors and agents,” says Mr Downie.